Most Effective Communications Method

Contacting customers by text has many advantages over other methods of communication:

TXTconnexions Reminder / Recall:		Telephone Reminder / Recall		Mail Reminder / Recall
Low cost		Expensive (staff time and calls to mobiles)		Very expensive (staff time, stationary, toner and postage)
Is discreet		Is intrusive		Not environmentally friendly
Is usually read immediately		May go unanswered, or message may not be given to the intended recipient		May not arrive or be opened
Remains on the phone as a written reminder		Is easily forgotten		Easily discarded with bills and junk mail
Delivery tracking confirms delivery status		Message may not be passed on to the intended recipient		Patient may not receive the letter due to unreliable delivery or due to moving home
Instant delivery		Daytime phone calls are likely to go directly to the answer-machine		Very slow to arrive

Significant Increase in Productivity through Reduced DNAs

Whenever a patient fails to show up for his or her appointment, you lose money or waste time. It is estimated that every DNA results in an average cost in terms of lost productivity of £50. TXTconnexions reminder service helps reduce DNAs in two important ways:

• It reminds the patient to actually attend their appointment. Each text message is stored on the patients’ mobile phone and thus acts as a constant reminder to them to attend.

• It prompts those unable to attend to contact your practice to cancel or rearrange. This gives you an opportunity to accommodate another patient who might otherwise have had to wait until another day. Therefore, waiting lists are reduced.

At an average cost of £50 per DNA, a reduction of just one per day would result in productivity savings of £13,000pa.

Enhanced Customer Service & Corporate Image

• With the vast majority of your patients owning a mobile phone, TXTconnexions text messaging service helps enhance both your customer service and your corporate image:

• Your administrative staff will spend far less time phoning and mailing patients, giving them more time to “meet and greet” patients.

• Text messages are less intrusive than a phone call. Professional business people do not want to be disturbed while in a meeting.

• You can send bespoke patient notification or marketing messages any time you choose i.e. you can let patients know about a new procedure or even just wish them a Happy Birthday or Merry Christmas!

• Your practice is seen to use leading-edge technology. Companies using the latest technology tend to leave a very positive impression. This is particularly important in the healthcare industry.

• The “Sender ID” on each text message sent is branded with your practice name, not an anonymous number. Examples include: “Hospital”, “Surgery”, or “BUPA”.

Easy Maintenance of Patient Contact Details

TXTconnexions tracks the delivery of every message that you send. We provide you with a comprehensive report detailing the delivery status of each message. The report typically includes the following information:

• When the message was sent.

• Whether the patient’s number is out-of-service.

• Whether the patient has opened the message.

• Each patient to whom a message has been sent that day.

Each message you send is recorded against the patient record in your database so that you know who has been contacted.

TXTconnexions routing offers the highest successful message delivery rates, and our message tracking allows you to maintain an up-to-date, fresh patient contact database.

Integration with Practice Management Software Solutions

TXTconnexions text messaging systems operates with the leading practice management software solutions. For example, CompuCare by Streets Heaver, and TXT4emis, our tailored software solution for Health Centres running 'PCS', 'LV' or 'WEB'.

• Full integration with minimal software needs to be installed at your hospital or medical practice.

• You are in total control: You choose the message and when it is sent.

• Messages are sent automatically and are recorded in the patient record.

• We will set-up the service, including inserting your template messages. The procedure is quick and efficient.

• Operating the service is very straightforward. We'll train your staff in minimal time.

• Our system also works with legacy software